SRO Coach Course

Your result
Upon completing this hands-on and highly informative course, you will understand how to activate and motivate brand ambassadors to share company content on social media and keep them engaged in the long run. You’ll be able to:

• Roll out an SRO program to your clients yourself and Coach them to do so successfully
• Create a clear social media content strategy
• Master the Apostle Brand Advocacy Software
• Communicate the return on investment of SRO
• Understand what people motivate to perform the desired behavior
• Use the correct method and tools to serve your customers optimally
• Additionally, you can access a new, profitable revenue model based on the ready-made SRO Program

Target audience
You’re working as a (content) marketeer, social media manager, or HR/recruitment specialist at:

• A marketing agency: you provide customers with social media and content management services. However, boosting organic reach and distributing content requires an additional marketing channel.
• An innovative HR- or recruitment agency: the goal is to help your clients reach HR and recruitment goals, but you need an additional, cost-effective method of recruiting. You’re discovering effective ways for referral recruitment through the accounts of your client’s employees.
• Or as Freelancer in marketing, recruitment, HR, or sales: You are a strategic asset to your client's organization and have an affinity with social media. In addition, you’re looking for a new way to help your clients boost their organic reach, get in touch with potential customers/candidates, and strengthen their (employer) branding.

Approach
This course will give you a unique approach to implementing successful brand ambassador programs in each business. We developed our SRO program with international scientists and top coaching program makers. The SRO program is based on behavioral science and persuasion techniques to maximize the activation of brand ambassadors.

To ensure your program’s success, implementing the right tools is essential. During the course, you’ll master tools, such as Apostle’s Brand Advocacy Software, needed to activate brand ambassadors on social media and to schedule posts based on the social media content strategy.

So, when following this course, you’ll be equipped with all tools and resources to implement SRO in different kinds of organizations as a certified SRO coach.

On-demand learning with interactive, deep-dive sessions
Follow our online e-learning course and participate in online deep-dive sessions with one of our SRO specialists to become a certified SRO Coach. In these sessions, you will learn how to implement the program in the organization of one of your clients, or you will work with a fictive client case to start practicing. Then, with your SRO trainer, you go through all the program steps for one of your clients. 

This means you get coached while: 

• Setting up an SRO strategy
• Creating the onboarding plan
• Preparing and giving kick-off sessions
• Working on a recruitment plan to recruit brand ambassadors
• Evaluating the pilot phase of the program
• Drawing management reports