The Ultimate Social Reach Optimization course

Unlock your social media potential: learn all about a proven brand ambassador strategy for driving better results in today's social, digital landscape.

Stefan Kapteijns
SRO Specialist
Course featured on:

Become a Certified SRO Coach

Learn how to create and execute a successful brand ambassador program with our SRO Coach Course. Get certified for guaranteed success!

Developed in collaboration with the Cialdini Institute
Get training and advice from a certified SRO coach
Based on the latest knowledge of behavioral science

What will I learn?

You will learn how to activate employees, retailers, franchisees, and other business partners as brand ambassadors on social media to become visible online and achieve their business goals. After completing this course, you will be able to sell, implement and manage SRO programs.


Introduction to Social Reach Optimization (SRO)

Learn all about SRO and why you and your clients don’t want to miss out on this new movement in the social media landscape.


The SRO implementation program: 3 phases

Learn all about our implementation program. In three clear phases, you will learn how to implement SRO for your own organization and for your clients’ organizations. The program is based on the latest insights in behavioral science and includes handy resources and templates.


The different roles in the SRO Methodology

Get a deeper understanding of your role as SRO Coach and the different roles and structures that are needed to successfully implement the SRO program.


Software & tools to implement SRO

Get in-depth knowledge of the advocacy platform Apostle, checklists, templates, and other tools you need to apply SRO successfully in organizations.


Sales strategy as SRO Coach

Our extensive sales training will help create your own propositions and teach how to sell SRO programs to your clients.

What's included in our course?

Free templates
Hours of investment
SRO coach

Stefan Kapteijns

SRO Specialist

Meet Stefan, your course teacher

Stefan is a renowned SRO Coach with extensive experience activating and managing large teams of brand ambassadors for international brands on social media. Over the years, he has worked with several high-profile brands and has developed a deep understanding of the needs and expectations of these companies. A hands-on, results-driven approach characterizes Stefan's coaching. He provides his course members with tools, training, and support they need to become SRO specialists.

What topics are covered in the course?

These key topics will help you become a lifelong certified SRO coach.

SRO strategy

Learn how to create a social media content strategy with clear content pillars, topics, and goals. Implement a clear organizational structure with roles, small tasks, consultation moments, and a growth plan.

Apostle platform training

You will learn how to master the advocacy platform Apostle. The platform is key to successfully implement a brand ambassador program and will help you to activate your clients on social media.

Return on investment

What’s in it for you as a Coach and for your clients? Companies are keen to activate brand ambassadors to increase their reach on social media. You will learn about the most important goals for HR, recruitment, sales, marketing and yourself.

Behavioral science

The course alternates between practical experiences with real life client examples and scientific research on behavior change. Learn to understand what motivates people to perform your desired behavior.

Activation strategies

Get a deeper understanding on how to keep brand ambassadors activated and motivated to share company content. This includes practical tools, workshops and best practices from example clients.

Authentic content

Learn why authentic content is essential nowadays and get the tools to create a continuous flow of authentic content that keeps companies transparent and relevant for new employees and customers.

Hear what our trained coaches say!

Testimonial - Course X Webflow Template

"This course has all you will need to know about growth marketing"

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Marieke van Dam
Chief Executive Officer
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"This is the course you need to take to become a Growth Marketer"

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Sophie Moore
VP of Marketing
Testimonial - Course X Webflow Template

"The best couse available to power up your marketing team"

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Will Woodward
Head of Growth Marketing

Frequently Asked Questions

What is this course about?

This course teaches how to become an SRO coach and activate brand ambassadors on social media.

What skills will I learn in this course?

You will learn how to effectively identify potential brand ambassadors, train and motivate them, and manage a team of brand ambassadors on social media with the accompanied Apostle brand advocacy platform.

Do I need prior experience to take this course?

Prior experience in social media marketing and brand management is helpful but not mandatory.

Can I get support during the course if I have question

Yes, you will have access to a support team to answer any questions during the course.

Is the course online or in-person?

The course is offered online, allowing you to learn at your own pace from anywhere.

Who is this course for?

This course is for anyone looking to become an SRO coach to activate brand ambassadors on social media or for freelancers or agencies looking to activate brand ambassadors for their clients.

How long does the course take to complete?

The course takes a total of 24 hours and is completed on average in a few weeks.

Do I receive any certification?

Yes, upon completion of the course, you will receive an official SRO Coach certificate.

Are there any prerequisites to take this course?

Basic social media platforms and brand management knowledge is recommended but not required.

Start learning today!

Unlock your full potential! Whether you're looking to develop new skills, expand your knowledge, or advance your career, our online course has everything you need to succeed.